When someone asks me where I got the idea for writing a certain book, I mention that since I write non-fiction, I am surrounded by potential stories every day. When I started writing, I made a list of potential topics that I was knowledgeable about and came up with 21 titles. Today I have published seven books and have a list of potential titles that now totals 55 possible subjects.
While eating at one of my favorite restaurants, I go to know the owner and we go into a discussion of why some great restaurants go out of business. His answer surprised me. I started to realize that while we have all heard the expression; “Location, Location, Location.” , in many cases, that has nothing to do with a restaurant closing.
In fact, I discovered that there are restaurants that have a terrible location, some have mediocre décor, and still others have prices that are higher than their competition, yet they are very successful. The key is that they have extraordinary service, and great food. Isn’t that what you go out to dinner for?
In yet another book, I am working on, is a simple desk reference for executives and Managers who sometimes lose their direction and purpose. I pull together the key aspects of running a business successfully, whether they are a very large Billion-dollar organization, or the pizza parlor around the corner. I have been working on that one for two years. I want it to be perfect, so I keep adding and subtracting material as I recall some of the challenges I faced as an Executive.
The four fears of retirement is what I have learned in my eighties, that I did not know, or pay attention to when I was in my forties’. I hope others can learn what is important, and why, and avoid the mistakes of many of my fellow seniors.
Over the months ahead, I intend to keep writing, and keep publishing, as long as there are people willing to buy them. Check back on this blog from time to time to read about, what is coming down the pike.
